[Industry Partners is proud and excited to be leading leasing efforts at ROW DTLA. The 30-acre adaptive reuse project features 1.3 million square feet along with retail and cultural space. Here's a recent feature in the development blog Urbanize.la. See more information at www.ROWDTLA.com]
A new set of architectural renderings depict the mixed-use makeover now underway at the Arts District's landmark Alameda Square.
The 30-acre industrial complex, highlighted by its trio of hulking 98-year-old warehouses, is being rebranded by owner Atlas Capital Group as ROW DTLA, a two-million-square-foot campus consisting of creative offices, green spaces, shops and restaurants.
According to a marketing brochure from the Runyon Group, a Los Angeles-based real estate firm that is partnering with Atlas Capital on the project, plans call for approximately 1.3-million square feet of office space capable of housing as many as 20,000 employees. Each building offers 70,000-square-foot floor plates, featuring high ceilings, sandblasted walls and restored windows.
Current occupants include the retailers Splendid, Ella Moss and GoJane.
Industry Partners, a Santa Monica-based commercial real estate brokerage, is working to lease the office space.
For ROW DTLA's 200,000 square feet of ground-floor commercial space the developers are targeting an eclectic mixture of restaurant options, as well as "over 100 of the most progressive luxury brands, avant-garde fashion designs and unique merchants."
Additional features include more than 20,000 square feet of event space, over 30,000 square feet of art display space, and approximately five acres of landscaped open space.
Future tenants will be served by a 10-story, 5,000-car parking garage which was recently completed on the southern edge of the property.
According to the Runyon Group website, ROW DTLA is expected to open in Summer 2016.
The sprawling mixed-use development - which is being designed by Rios Clementi Hale Studios - is one of numerous adaptive reuse projects underway in the Arts District, including similar industrial-to-office conversions of former factories for the Ford Motor Company and Coca Cola.
[Sweetgreen is moving its headquarters to LA—specifically, Culver City's PLATFORM project. Industry Partners has been working alongside the Runyon Group to curate a group of standout creative tenants. Sweetgreen will be joining Technicolor in this exciting new transit oriented retail and office development.]
Sweetgreen, the salad chain founded in Georgetown nine years ago, is moving its headquarters to Los Angeles as it prepares to expand along the West Coast.
The company plans to keep its office in Northwest Washington and said it will not be laying off employees as a result of the move.
“We know that our success in California is the key to our growth nationally, just like being in D.C. all these years helped us unlock the East Coast,” Jammet said.
“We’re taking the company to the next level, from a regional company to a national one,” said co-founder Nicolas Jammet, 30. “California is the key to our future growth.”
The Los Angeles office is slated to open in February with 30 employees. The District office is set to shrink to 15 employees from the current 45.
The move comes less than a year after Sweetgreen opened its first West Coast eatery in Los Angeles. Since then, it has opened two more outposts in California, and has plans to use its new headquarters as a jumping off point to open more restaurants in the region.
“We are not going to be a company with one mega-spaceship headquarters,” Jammet said. “The goal is to spread our leadership so we can be as close to the community and our customers as possible.”
The company, which has become a darling among investors, has raised $95 million in venture capital funding to date. Its most recent round of funding brought in $35 million from T. Rowe Price in July. Earlier investors include Revolution Growth, the D.C. venture capital fund, and financial backers such as Gary Hirshberg, the founder and chairman of Stonyfield Farm; Scott Belsky, co-founder of online portfolio company Behance; and restaurateurs Danny Meyer and Daniel Boulud.
Jammet said he and his co-founders will continue to travel between Los Angeles, New York and the District on a weekly basis.
“The idea is to spread leadership around,” he said. “Our decision-making doesn’t necessarily happen nationally. We make decisions community by community.”
Jammet and his co-founders, Jonathan Neman and Nathaniel Ru, opened the first Sweetgreen in August 2007, three months after graduating from Georgetown University. They were armed with $300,000 in funding from investors and used recipes they perfected in their dorm rooms.
The company has grown to 39 locations, including 20 in the Washington area. It also has a corporate office in New York with 10 employees, who will be unaffected by the move.